A note from Bill Russell:
In case you did not hear, I resigned from my position at CrossFit Cleveland on Friday December 31, 2017. My passion for helping people get fit and healthy by exercising and eating properly has never wavered. We finished 2017 with membership levels as high as they have been since the crazy days of 2013 just after we moved to Rocky River. Business is strong, despite a lot of changes this past year. CrossFit Cleveland has a wonderful group of members and it’s growing every month. However, I felt I was getting a little complacent in my duties and not giving my absolute best at the gym every single day. I basically fired myself before someone else did.
After taking some time to reflect on my strengths and weaknesses, I’m happy to announce that I started a new position this morning at CrossFit Cleveland. I begin with a new sense of purpose and a desire to become a better person, as a coach and business partner. I’m taking a fresh look at my old position and will act diligently to improve my performance in all aspects of the job. You won’t see any major changes, so don’t worry about anything being ’turned upside down”. There will be subtle changes in my actions every day, all focused on improving your experience with us. You might not notice a difference right away, but I promise you it will be there.
I’m lucky to have this opportunity to help so many good people who appreciate what Staci and I, along with our coaches, do at CrossFit Cleveland. We truly enjoy working with those who want our help and to have a place they can call “the best hour of their day”. We’re not for everyone, but we welcome with open arms anyone who wants to be a part of our community. Here’s to a great 2018. I hope we can all enjoy it together.
The truth is, I have fired myself a few times over the past 3-4 years, but this is the first time I have made any mention of it. I learned the idea from Mr. Jeff Charney, the Chief Marketing Officer of Progressive Insurance. He’s the guy who created and manages the wildly successful “Flo” campaign. He told an audience I was in that he fires himself every year or two. It forces him to take a fresh look at his position, just like he was walking in for his first day on a new job. I thought is was a genius idea.
Well, now it’s time for both of us to get back to work. Happy New Year!